When it comes to really difficult decisions, I cannot ignore my heart. What I’ve learned is that my heart knows where I belong and what I’m meant to do. Oftentimes, I find my happiness after venturing into the hardest of decisions and the stickiest of messes. The best rewards often come with the biggest challenges. I can’t believe where I am today, and I’m not even close to where I want to be. And to be clear, I’m not not motivated by a dollar amount or the number or the number of followers. Unlike other companies who’s main goal is to sell or get investors, that’s not mine. My goal is to build a legacy brand with the best products that will live on after I die. My goal? Impact. I want grow and impact as many women as I can, while I can. To me, that’s the fun. That’s my motivation. You can ask Sam - I never look at the numbers. I’m purely excited by the creation process and then seeing you make my designs a part of your life. I LIVE for that. That is what fuels my 17 hour work days 7 days a week. Some may say I’m unhealthily addicted to my job but I don’t care what they say - what an absolute gift it is to be given the opportunity to have a career that aligns with my childhood dream, my passion and my mission. I feel lucky everyday. This week I found out that @popflexactive made the #INC5000 list 😳 We were named one of the fastest growing companies in North America. Apparently there are 33 million of them. And guess what? We’re just a tiny team. Made up of mostly women and Sam 🙂 I’m grateful for the opportunity to be surrounded with some of the kindest humans in the world: ideating, problem solving, and creating cool things every single day. From being days away from tossing out my brand and business a few years ago…to now this? Like I said, the most amazing things come after the toughest challenges. I’ve still got a lot of work to do though - especially finding peace with my parents. It’s a difficult, emotional subject and there is a section of my heart that is still numb with pain. I’ll figure it out one day. ♥️Cassey

Shorts

For those of you just peeking into the whole fitness thing, and trying to find the perfect workout for beginners, I know it can feel really exhausting. I’ve planned out a simple 28 day program that will get you from where you are now to being the strongest, happiest version of yourself in just 4 weeks. My 28-Day Beginner’s Workout Calendar is FREE! Click here to download it now! https://www.blogilates.com/begwocal18/ This playlist is week one. When you finish the first workout, here are the next steps. 1. Subscribe to my channel where you can find all the workout videos: www.youtube.com/Blogilates 2. Download the calendar, print it, hang it on your wall or put it as your desktop background. Whatever you do, KEEP YOUR CALENDAR IN VIEW. 3. To really stay accountable, tweet me or tag me on Instagram @Blogilates with a pic of you and the calendar so I can send some encouragement your way! 4. Click on the videos (if you’re using the PDF) and then do each of the videos once through. Check off as you go! That’s it! I wish you the best of luck on the start of your fitness journey. I know you’re going to find the entire experience transformative, not just for your body, but for you mind and your spirit as well. Prepare to be a new person in 28 days. Have fun!
Once in a while, I like to get a little more creative than usual.