Why Are My Paid Conversions So Low?

I have more questions right now than solutions.

1. Is your pricing in line with how your target uses the product
2. Are you a better alternative to something else?
3. Are your free users active in their accounts? How are you measuring this?
4. Did you reach the right buyer/decision-maker?

Just reading your request without much context, sounds like a product-market fit.

Look at the paid users you have, study who they are - title, company size/stage, vertical - build a profile. Compare that to your free users. Are they aligned? If not find more profiles of the people who paid.

I work at an Enterprise SaaS company, specifically on financial planning and forecasting software.

Projections and financial planning software can be quite complex and difficult to grasp the full value. But the key is to how customers how they can use your software to save much more than it costs them.

How do your users/customers act upon the valuations and projections that your software provides? Add some case studies to show real-world applications that can save your prospective customers money and hassle down the road.

It is unclear to me what you mean by "valuations", I am no expert in the field but I do have some industry context. I think elaborating on what you mean by that would be helpful to people (ideally using examples in the case studies).

Hope that helps!

How much testing have you been doing?

ProfitWell has a free analytics dashboard for SaaS, and they also have a few Youtube series where they go over SaaS pricing and delve into it, it's very worth watching.

You want to talk to you users and test a ton of things. Find out what features are essential and what aren't, find out what features they want and find out how much they say they would pay for stuff. If they cancel or if they balk at paying ask them why. You're going to have to talk to a ton of people, it can be very hard to get users/customers to respond.

This could have a few reasons including:

• Users don't understand the true value that your product offers. Make your competitive advantage clear and show it right after they pay you.
• A feature could be broken. If a feature takes a lot of time and effort, your users might give up and churn.
• The audience that you reached might only be there for the free trial. (if you have one) To solve this you have to change your target audience and find the people who are willing to pay for your product.

We are developing tractific.com to automate this process and it will give solutions faster than me, hopefully :)

Two big and obvious things:

1. Your headline should clearly state the benefit of your product ("Welcome to Pital & Co" is a waste of text/attention and doesn't really mean anything).

2. Clicking "Sign Up" brings up a looong sign up form. At this point, I have no idea if this is for a trial/newsletter or if it's paid/free. Make your call to action clearer (i.e. "Try for free (No CC required)")

Just from my 1 minute visual of the product, is on the main page where you are showing the software, it looks plain and boring and like it doesn't do much. I could be wrong about all that, I haven't actually used it. It's pretty boring looking though, is the actual software jazzed up a little more? Also what's up with your resources tab? You have one item under there (Tesla) and when I clicked on it, it was confusing and with just 1 item it made me wonder why it's even there. Under pricing I wasn't really sure what I was getting for the paid option instead of the free option.

Ask your customers.

I'm no expert, but if you have active users but none are upgrading to the paid plan, maybe they don't have a reason to?

I would experiment in narrowing what's included in the 'free' plan to force them to upgrade.

Or, get rid of the free plan and try out a free trial setup.

there could be a problem with users understanding the flow of the site or how it works. signups allow users to take a peek, if they feel any friction they will bail as quick as they came sadly.

maybe try schedule a online chat or call with them, to guide them...

usually financial software needs some hand holding,, try investing in a online chat support feature.

hope that helps.