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Marketing & Growth

Remove the navigation bar from your landing pages to increase conversions

That navbar on your landing page is a distraction, and distractions can tank your conversions. Keep your landing pages laser-focused and improve your conversion rates by removing unnecessary links.

When Hubspot tested landing pages for top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) offers, they found that removing links improved conversion rates. Specifically, removing the navbar, footer, and social media share links increased conversions by 0-4% for TOFU offers and 16-28% for MOFU offers. That being the case, it's pretty crazy that 84% of landing pages still have navbars. Removing these links is easy so it's worth a shot. 

Keep in mind that certain links (e.g. privacy policy, etc.) may need to stay put, depending on the requirements of your industry.
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An easy tip to increase engagement on social

Open Graph images are the little “preview” pictures you see when sharing a link on social media. Open Graph images increase engagement with your social content and lead to higher conversion rates. They look like this

How to use them?

Open Graph images, or og:image, is a special meta tag added to the head section of your HTML page.
<head>
<meta property="of:image" content="URL" />
</head>

Pro tip: The URL can point to anywhere on the web. It isn’t limited to your site. So you can upload an image to imgur and use that URL directly. You don’t have to download and upload it to your site.
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Worth Reading

1. People love products with rituals

2. The revenue model of Tawk.to that entirely disrupted the billion-dollar competition

3. Hold on to your crisis-hit customers, it pays off

4. The 10-point checklist to sell anything

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