We'll focus on outbound sales sequences that will help you conquer lead generation. We've already shared the best cold emails, copywriting tips, follow-ups, and cool templates from our clients. But today I'd love to show you full email sequences examples.
An email sequence is a chain of emails sent based on pre-set time intervals or trigger-based automations (or both).
In simpler terms, you get to send X amount of emails to your prospect on autopilot, without having to do it manually.
There are 2 major categories in which we can divide them:
Obviously, we'll focus on sales email sequences in this article...
So without further ado, let's talk examples now.
This a great cold email sequence by Nadja that generated 80+ leads for our team.
Here's the first email in her sequence:
Let's highlight the key things that brought Nadja success:
Although this is a cool first cold email, you want to add follow-ups to the mix.
The first follow-up was sent with the same subject line so it appeared under the same thread:
Pro tip: In lemlist, keep your follow-up subject lines empty if you want to send all the emails under the same thread.
Points to highlight:
The second follow-up was sent 5 days after the second email... if they didn't respond to any of the first two emails, of course.
In this follow-up, she sends our case study featuring Zendesk that could potentially inspire the prospect's next campaign.
Finally, the last message in this sequence. It was sent one day after the previous follow-up:
And again:
This email sequence not only generated leads for lemlist, but also helped Nadja to build warm relationships with prospects.
This is a sharp campaign by Zelie which gave her 40 demo calls from 130 people that were contacted in total.
Before sending this email sequence, Zelie contacted them via LinkedIn in order to warm up the audience with this template:
After that's done, Zelie sends two follow-up emails.
When people click on the image, they'll be redirected to a dynamic landing page with a personalized text and logo. Plus, there was an easy option to book a call too.
In the video, Zelie explains why it's cool to have a quick coffee chat about sales... in 17 seconds. Short and sweet.
Recommended read: Make personalized videos in your emails
Points to highlight:
The next email was too cool for school.
Zelie followed up with a personalized image. For those who don't know French, the text on the image means: "gin for FirstName".
Points to highlight:
Last but not least, a cold email sequence example that generated 50 leads. It's the 3-step email sequence by Anaëlle.
Let's dive deeper into templates:
The {{icebreaker}} tag puts a unique text for every prospect. Anaëlle did her homework and wrote sentences that are unique for each individual. This is what moves personalization to the next level. 🔥
People want to read tailored-made emails just for them.
Here are a few cool things to highlight:
First follow-up email that fires off 3 days after the initial email... of course, if people didn't reply to it.
The tone of these emails is different and makes you feel good after reading it. Which is the whole point anyway.
And let's come to the final message in this email sequence example:
That's just a kind and friendly follow-up, a way to close your sequence. All emails performed really well:
You saw cool email sequence examples and it's time to create your own campaign!
To help you create your cold email sequence both efficiently and effectively, we've prepared this quick checklist to guide you through the process... should you need it of course.
Step 1: Prepare your email account
In order to avoid SPAM, you need to lay out the groundwork. This means setting up these:
Step 2: Identify your target audience and their emails
Now we need to find people you'd reach out to:
Step 3: Start creating your outbound sales sequence
And if you need inspiration, you will enjoy these cold email templates.
We've seen three real examples, with all the steps Nadja, Zelie and Anaëlle used to schedule calls.
Our advice?
Don't just copy them, but borrow the winning formula. Adapt it to the way you and your audience speak and think, and keep testing until you find what works and what doesn't.
Authenticity is the only thing nobody can ever take away from you!