Marketing & Growth
Many SaaS founders think that signup is the start of the funnel. From that point onwards there is some magic combination of onboarding tricks and emails etc that will cause a customer to convert.
According to Youngfook (he was listening to Tim Soulo, CMO of Ahrefs, podcast with Courtland), where they talked about Ahref's approach.
The approach they take at Ahrefs is to provide a ton of information upfront. Their blog & YouTube channel is a treasure trove of useful information on SEO, in addition to tutorials on the Ahref tool itself. Tim wants users to be so well informed before they sign up that by the time they are asked to convert, it's a total no-brainer.
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