Hi MailerLiters, 

We’ve compiled the performance metrics across all industries for the 2020 email marketing benchmarks report.

Now you can compare campaign results like open and click-through rates with your industry, and use these benchmarks to set realistic goals for 2021!

While we're on the topic of campaign benchmarks, have you tried using email coupons to boost engagement? If you run a business that sells stuff, coupons are an effective way to improve email performance and drive sales. 

Find out more about the different types of email coupons, their benefits, and how you can craft winning campaigns.