|
Marketing & Growth
Apple do a great job of showing us why benefits always trump features.
How do they show off the camera on their newest phone? Do they bang on about the number of pixels it has? Do they boast about the width of the lens? Do they tell us anything about the camera at all?
Nope, nope and nope. Do you know how many pixels your iPhone's camera has? Of course, you don't.
That's because Apple know you don't really care about those things. Those are features.
You care about taking great pics (it's all about the gram, after all).
So all Apple need to do is show you the photos their camera can take. After all, that's the point in having all of those pixels - to take great photos. Great photos are the benefit of the camera's features.
You can apply this to any product. Which car would you rather buy?
Car 1: This car is fitted with the latest airbag technology
Car 2: This car is 79% more likely to save your life in a crash
Talk about the benefits and let the features speak for themselves. Your headlines will be instantly more compelling for it.
|
