Hi MailerLiters,

When people talk about what makes an email perform well, they might say a catchy subject line, valuable content or a strong CTA. 

One thing that rarely gets mentioned is the quality of your subscriber list. It’s a huge factor for healthy email deliverability, but for some reason, most people ignore it.

In this article, we're giving you 12 ways to maintain your email list so you can boost those campaign stats!

Your subscribers are human—just like you! 

Learn how your emails can interact with people in meaningful ways and show them that they are more than an email address on your list. (Plus, you’ll drive higher conversions, which is a great bonus!)