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YouTube to Host Small-Business Shopping Event in E-Commerce Push
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YouTube is hosting a small-business day to attract more entrepreneurs and shoppers to its platform, in an effort to bolster revenue and make the website a bigger hub for e-commerce.
The world’s largest video platform will showcase a live-streamed shopping event Thursday, during which viewers will be able to buy products directly. YouTube will also try to entice small businesses to create content and advertise on its website. It’s part of parent company Google’s International Small Business Week, which coincided with rival Amazon.com Inc.’s two-day Prime Day shopathon.