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E-commerce
Ms Sitara and friends: how Bulbul and simsim are plotting to challenge Amazon and Flipkart in Bharat
Synopsis
Live-commerce apps use videos to pitch products mainly to non-metro customers — a space entrepreneurs believe traditional e-commerce hasn’t fully captured. A variation of the 1990s teleshopping networks, the format is big in China. Can it capture the fancy of Bharat?
Ms Sitara is trying to sell a Pyramid clasp sling bag for INR399. Together with a friend, she painstakingly describes the bag’s features, carefully demonstrating its “ease on the shoulder”. In another stream, Ms Diva shows off her red top, which she explains gives you a “modern” look, besides being best suited for the summer. It’s a brief, 29-second video, but look closer to the bottom right of the screen, and you will see a ‘Buy Items’ icon. In
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