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  • Chef Joe Flamm is seen at his restaurant Rose Mary...

    Terrence Antonio James / Chicago Tribune

    Chef Joe Flamm is seen at his restaurant Rose Mary in Chicago's West Loop on July 14, 2021.

  • Brian Motyka plates orders of mafaldine July 14, 2021, at...

    Terrence Antonio James / Chicago Tribune

    Brian Motyka plates orders of mafaldine July 14, 2021, at Rose Mary in Chicago.

  • The open kitchen at Rose Mary.

    Terrence Antonio James / Chicago Tribune

    The open kitchen at Rose Mary.

  • Tortellini djuvec from Rose Mary.

    Terrence Antonio James / Chicago Tribune

    Tortellini djuvec from Rose Mary.

  • Interior at Rose Mary in Chicago's West Loop on April...

    Jose M. Osorio / Chicago Tribune

    Interior at Rose Mary in Chicago's West Loop on April 16, 2021.

  • The outdoor seating area at Rose Mary.

    Terrence Antonio James / Chicago Tribune

    The outdoor seating area at Rose Mary.

  • Server Seanna Whalen talks to customers at Rose Mary on...

    Terrence Antonio James / Chicago Tribune

    Server Seanna Whalen talks to customers at Rose Mary on July 14, 2021.

  • A more secluded indoor seating area Rose Mary.

    Terrence Antonio James / Chicago Tribune

    A more secluded indoor seating area Rose Mary.

  • Coal-roasted beets at Rose Mary.

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    Coal-roasted beets at Rose Mary.

  • Cevapi at Rose Mary.

    Terrence Antonio James / Chicago Tribune

    Cevapi at Rose Mary.

  • The exterior of Rose Mary on April 16, 2021.

    Jose M. Osorio / Chicago Tribune

    The exterior of Rose Mary on April 16, 2021.

  • Chef Joe Flamm is seen at his restaurant, Rose Mary,...

    Terrence Antonio James / Chicago Tribune

    Chef Joe Flamm is seen at his restaurant, Rose Mary, on July 14, 2021, in Chicago.

  • Amy Keckich, from left, Bridget D'Angelo, Erica Frank and Taylor...

    Terrence Antonio James / Chicago Tribune

    Amy Keckich, from left, Bridget D'Angelo, Erica Frank and Taylor Lubecke on July 14, 2021, at Rose Mary on West Fulton Street.

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“We are huge ‘Top Chef’ fans,” says the man at the bar beside me. He looks around the room and spots chef Joe Flamm, who won season 15 of the Bravo TV cooking competition show in 2018. Then he points to his buddies sipping spritzes and declares, “We try to come as often as we can.”

After biting into the stodgy zucchini fritters ($13), I began to wonder why. The appetizer loses its crispness quickly, leaving you with a squishy exterior concealing a mushy and bland interior. Instead of pairing this with a ringing sauce to enliven each bite, you get an overly creamy pesto aioli. A similar heaviness plagues the plodding pesto risotto ($22).

Chef Joe Flamm is seen at his restaurant, Rose Mary, on July 14, 2021, in Chicago.
Chef Joe Flamm is seen at his restaurant, Rose Mary, on July 14, 2021, in Chicago.

By the time I dug into the rigatoni ($18), I began to wonder if the “Top Chef” connection was the only reason this place was packed. Though described as a light, seasonal dish bulked out with “all the peas,” so much buffalo butter (butter made from buffalo milk) pooled on the plate, I worried I’d accidentally drifted into the kids’ menu offering of buttered noodles.

So why is Rose Mary a hit? Tables go months in advance, and the only option for most of us is to snatch an open seat at the bar, a feat complicated by the crowds that line up by the front door before it opens at 5 p.m. Sometimes this scrum stretches around the block.

But even without the reality show win, Flamm would be worth following. He spent years honing his skills at Spiaggia, the legendary Gold Coast Italian restaurant that sadly closed a couple of weeks ago after 37 years. The South Side native has pitched Rose Mary as a mix of his family’s Italian heritage with his wife’s Croatian roots. Turns out, it’s his nods to the latter cuisine that are the most compelling.

Tortellini djuvec from Rose Mary.
Tortellini djuvec from Rose Mary.

Take the tortellini djuvec ($20). Flamm actually uses the popular Balkan dish of djuvec twice. He cooks red pepper, eggplant and zucchini down to use as a filling for the pasta, and also blends some of it into a sauce that looks like a regular red marinara, yet features layer upon layer of comforting complexity, which seems to envelop the filled pasta with a generous hug. (Though it, too, could use less oil drizzled on top.)

In fact, a good plan is to spot the dishes with Croatian ingredients listed on the menu and order them. The supremely soft and naturally sweet coal-roasted beets ($13) sit on a bed of kajmak, a tangy unripened cheese traditional to Croatia.

Coal-roasted beets at Rose Mary.
Coal-roasted beets at Rose Mary.

Most of the larger dishes spend at least some time in Rose Mary’s enormous charcoal-fueled hearth, which is open to the dining room. The baby octopus ($24) is cooked “Peka style,” a cooking method where a lidded pot is placed by a fire and then topped with hot embers. Bulked out with creamy potatoes, the octopus comes out delicate, with no sign of rubberiness.

Rose Mary also serves cevapi ($19), the grilled minced-meat sausage popular all over southeastern Europe. A delicate smoke aroma from the hearth infiltrates each one, while they remain remarkably plump. They arrive on the plate paired with ajvar, a thick red pepper sauce, more of the excellent kajmak, and lepinja, a flatbread that’s thicker and more substantial than pita.

Cevapi at Rose Mary.
Cevapi at Rose Mary.

You’ll have no trouble finding something great to drink at Rose Mary. The golden negroni ($15) transforms the moody ruby-red classic into a summer-appropriate amber-hued drink. The wine menu features several fascinating Croatian options, along with some from the nearby countries. My favorite was the Matic Wines Skin Contact Kerner ($15), a delicately fruity, yet dry white wine from Slovenia.

For a restaurant from a “Top Chef” winner in the West Loop, portions are generous for the prices. On my first visit, my server suggested I order three plates, which turned out to be enough to easily feed two or three hungry adults. By the end, I had so much food I felt the need to share with people at the bar next to me. (They were happy to oblige.)

The kitchen must know that you’ll be full from dinner, because dessert options are slim, and mostly taken up with gelato and sorbet. The strawberry vanilla gelato ($6) is a fine way to end the meal, if not exactly a triumphant one.

The outdoor seating area at Rose Mary.
The outdoor seating area at Rose Mary.

But the focus on abundance also means Rose Mary lacks the Spiaggia-level precision that you might expect from Flamm. The restaurant also doesn’t showcase the mind-bending creativity found in abundance at other restaurants from former local “Top Chef” contestants, like Stephanie Izard’s Girl & the Goat and Sarah Grueneberg’s Monteverde. Personally, I wish he’d spend more time chasing the cuisine found in Croatia and the Balkans.

But talking with Flamm, it’s clear he had a very specific kind of restaurant in mind. “I want it to be approachable and fun,” says Flamm. “It’s a place where you can come again and again. In my mind, that’s what a great neighborhood restaurant is.” Based on the lines and immediately snatched-up reservations, he’s succeeded on that level beyond any reasonable measure.

Rose Mary

932 W. Fulton St.

872-260-3921

rosemarychicago.com

Tribune rating: 11/2 stars

Open: Saturday to Thursday, 5-10 p.m.; Friday and Saturday, 5-11 p.m.

Prices: Appetizers $11 to $20; entrees $20 to $44

Noise: Conversation-friendly

Accessibility: Wheelchair accessible, with one bathroom on main level.

Ratings key: Four stars, outstanding; three stars, excellent; two stars, very good; one star, good; no stars, unsatisfactory. Meals are paid for by the Tribune.

nkindelsperger@chicagotribune.com