Instagram Tests ‘Re-share’ Label in Effort to Spur Engagement
- More links could also open door to spreading misinformation
- Re-share stickers are attempt to make content more interesting
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Instagram is experimenting with offering users new ways to promote other people’s content on the photo-sharing network -- a push that could boost engagement but open the door to more viral misinformation.
The Facebook Inc. unit said Tuesday it will give account holders the option to add a “re-share” sticker on top of their Instagram stories, ephemeral posts of annotated photos and videos. Adding the label will allow people to see a list of posts they have viewed in the last hour, saved or posted themselves.