apple advertising get a mac

Apple's latest ad pokes fun at the Windows CrowdStrike BSOD disaster

The return of "Get a Mac"
Winners & losers: Apple's new eight-minute ad takes a thinly veiled jab at last year's CrowdStrike meltdown – the software update that crashed Windows systems running critical infrastructure around the world. Beyond the humor, the short film highlights the differences between how Windows and macOS secure their kernels, which was the root cause behind last year's incident.
apple ceo john ternus tim cook apple silicon macbook pro

Why Apple's next CEO is likely to be John Ternus

Looking ahead: Analysts have begun speculating about how much longer Apple will remain under CEO Tim Cook, who turns 65 next month. Although several of the company's executives appear qualified to succeed him, Apple's recent actions have increased the likelihood that hardware engineering chief John Ternus will take over within the next few years.
tiny research brain switzerland computers wetware

Tiny lab-grown brains could help build the next generation of computers

Biocomputing has left the realm of science fiction and entered the laboratory
Looking ahead: Swiss researchers are exploring the frontier of computing by creating processors from living cells, a field known as biocomputing. Their work, though inspired by concepts often seen in science fiction, relies on precise laboratory techniques and targets practical, real-world applications.
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