Companies including
The warning comes as social media has blurred the line between authentic content and advertising, according to the FTC’s Wednesday announcement. Practices such as influencer marketing leave some consumers confused about when posters are paid to endorse a product, if their connection to the brand isn’t clearly disclosed.
The agency sent more than 700 companies a notice that they could incur penalties of up to $43,792 per violation if they use endorsements in ...
Learn more about Bloomberg Law or Log In to keep reading:
Learn About Bloomberg Law
AI-powered legal analytics, workflow tools and premium legal & business news.
Already a subscriber?
Log in to keep reading or access research tools.