Tip: Increase traffic and conversions with power words

When it comes to maximizing traffic and conversions, it doesn't get much simpler than adding an evocative word or two. Use "power words" in your titles and CTAs for an easy boost.

Copywriters use power words to trigger emotional responses in readers, and they've been shown to boost both clickthrough rates and conversions. In fact, Teespring got a 12.7% boost in conversions by adding power words to a call-to-action. So use them in the title tags and meta descriptions of your articles to increase traffic, add them to your CTAs to boost conversions, and sprinkle them into your copy. As an example, "Top 10 ways to improve your CTR" is a pretty lackluster title, but one simple word makes it far more intriguing: "Top 10 unexplored ways to improve your CTR." Here's a list of over 700 power words broken down by category.

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