When you want to buy ebooks, it's tempting to head straight to Amazon and start browsing, especially if you own a Kindle. And while that's a great store to start looking at books, you can find better prices, a bigger mix of genres, and more varied ebook formats on other ebook stores. So, with that in mind, here are the best places to buy ebooks online.

1. Amazon

Screenshot of Amazon Kindle website home page

Amazon's ebook store is the largest on the internet. Aside from its huge choice of books, there are plenty of other features that keep customers coming back for more.

For example, there's the Kindle Unlimited subscription service. For $11.99/month, you can download and read as many books as you want from the collection of more than one million titles. But you won't find the latest releases or bestsellers on the list.

Prime members also have access to Prime Reading. It's an ever-changing library of more than 1,000 books, magazines, and comics that you can rent for free.

Amazon frequently offers the best prices, with massive discounts regularly available.

On the downside, if you buy ebooks on Amazon, they come in the AWZ format. This means you'll need to convert your ebooks to EPUB using an app like Calibre if you have a non-Kindle reader.

2. Apple Books

Screenshot of Apple Books website home page

Apple users should check out Apple Books (formerly known as iBooks). Non-Apple users, however, should give it a wide berth. Unlike Amazon Kindle, which has apps available on every major operating system, Apple Books is limited to Apple devices, like Mac, iPad, and iPhone.

The store offers titles from mainstream and independent publishers, but it doesn't have the same volume of content as Amazon. You'll struggle to find free ebooks to download, whereas Amazon's list of free titles feels endless.

3. eBooks.com

Screenshot of ebooks website home page

eBooks.com has been around for more than 20 years. In that time, it has grown to become one of the largest ebook sellers on the web. Over two million titles are available via local portals in the US, UK, Canada, Australia, and Europe.

The site has both an online reader and a downloading tool. That means you can read a book directly through your web browser, which is a useful feature if you want to do some light reading while also working on other projects on your computer.

The site only sells books in EPUB and PDF formats.

4. Smashwords

Screenshot of Smashwords website home page

Smashwords is the world's largest distributor of independent ebooks. It lets budding authors publish their work for free and provides a way for them to get into larger retailers and libraries.

From a reader's standpoint, the library has almost 800,000 books available. According to the company, 100,000 of them are available for free, making it one of the best free ebook download sites.

The Smashwords homepage offers some filters you won't see in many other places, including a word count filter (under 20,000 words, over 20,000, over 50,000, and over 100,000) and filters for essays, plays, poetry, and screenplays.

Several ebook formats are available to download, including EPUB, MOBI (for Kindle compatibility), and PDF.

5. Barnes and Noble

Screenshot of Barnes and Noble website home page

Barnes and Noble is one of the best Amazon alternatives to buy books online and is the largest brick-and-mortar bookstore in the United States, with approximately 600 retail stores. The company also makes the Nook ereader.

When it comes to the Nook versus the Amazon Kindle, Nooks are arguably the best alternative and their largest competitor in the market. The Barnes and Noble ebook store contains more than 4 million paid titles and 1 million free ebooks.

If you buy ebooks from Barnes and Noble but want to read them on your Kindle, there are a couple of hoops you need to jump through. Firstly, you need to convert the books into a different format. Barnes and Noble's ebooks come as EPUB files, so Kindle devices cannot read them. Secondly, you need to remove the Barnes and Noble DRM.

You can easily perform both steps using the Calibre ebook management app.

6. Kobo

Screenshot of Kobo website home page

Kobo is another one of the best places to buy ebooks. Like Barnes and Noble, the company also produces a few different ereader models.

With five million titles available for purchase, Kobo is also one of the largest ebook stores on the web. Content is evenly divided between fiction and non-fiction. There are Kobo apps available for all the major operating systems, including Windows, iOS, and Android.

The store benefits from its powerful customized recommendation algorithms; the more books you download and read, the more personalized the recommendations become.

If you want a truly unlimited service, a Kobo Plus subscription gives access to over a million titles for $7.99/month. There’s an option to upgrade your plan to include Kobo’s extensive audiobook catalog for a small additional fee. It’s similar to Amazon’s Kindle Unlimited service. And just like Amazon’s offering, you’ll be lucky to find any top bestsellers included.

Kobo also runs the Kobo Writing Life program. It is a way for new authors to get their work published. As a reader, it means you have access to thousands of fun indie titles.

7. Google Play Books

Screenshot of Google Play Books website home page

The Google Play Store has an entire section dedicated to selling ebooks. It consists of more than five million titles.

Books on the Google Play Store are only available in EPUB and PDF formats. Kindle devices can read the PDF format, but you'll still need to use another app like Calibre to remove the books' DRM restrictions if a publisher chooses to enable it.

If you're an Android user, you might find Google Play Books is the most convenient option. The app is tightly integrated with the rest of the Android OS and plays nicely with other Google services like Google Assistant.

8. Harlequin

Screenshot of Harlequin website home page

Harlequin is one of the world’s leading publishers of books aimed at women. The Toronto-based site is a division of HarperCollins and publishes more than 110 new titles every month.

Most of the books on the platform fall into the romance category, though since the mid-1990s, it has started to branch out into other genres such as thrillers, suspense novels, small-town dramas, and paranormal stories.

Various ebook subscription options are available, and the website also offers a range of more than 500 free Harlequin stories.

You can read the books you buy using the site's built-in ereader, or you can download them onto your device.

9. BookBub

Screenshot of Bookbub website home page

BookBub offers users handpicked deals on ebooks via its in-house editorial team of experts. Covering both bestsellers and hidden gems, it's a great way for book lovers to broaden their reading horizons.

The site doesn't sell books directly. Instead, it uses your interests to aggregate the best and most appropriate deals for you across many other ebook sellers.

For example, if you love Stephen King novels, BookBub can alert you to the best deals and prices on his new releases. It saves you from manually crawling through ebooks shops and potentially missing the best deal.

10. Blackwell's

Screenshot of Blackwells website home page

The UK's largest bookseller, Waterstones, no longer has an ebook store. However, if you live in the UK and want to buy ebooks from somewhere other than Amazon, check out Blackwell's.

After opening its doors in 1879, the Oxford-based company made a name for itself as a leading publisher of academic books.

You will find titles in business, economics, history, social science, travel, theater, religion, philosophy, music, and a lot more. The ebook section is not as extensive as the list of physical books you can buy, but if you are looking for something non-fiction, it's worth checking out.

11. Hive

Screenshot of Hive website home page

Hive is a UK-based ebook store that also sells other forms of media, such as CDs, DVDs, audiobooks, and physical books. The ebook store includes a good mix of bestsellers and new releases, all of which can be downloaded to your hard drive or device.

One of the most attractive elements of buying from Hive is that the company pays a minimum of 8% on the net value of each ebook you purchase to independent bookshops. That means that even if you don’t buy physical books, you’re still supporting local high-street booksellers.

The ebooks on Hive are available in EPUB and PDF.

12. WHSmith

Screenshot of WHSmith Kobo website home page

An institution on the British high street since 1828, book and stationery retailer WHSmith has over one thousand physical outlets. It has teamed up with Kobo to provide a wide-ranging ebook store.

Although, at the time of writing, Kobo is not yet fully integrated into the WHSmith website, you can browse the catalog to view categories such as the Richard and Judy Book Club. Each book description contains a link to allow you to purchase directly from Kobo. There are plenty of special offers and free books to make the service worth exploring.

All Kobo books purchased through WHSmith are available to read via Kobo apps or ereaders.

Don't Forget About Your Local Library

If you want to avoid buying ebooks and would instead prefer to borrow titles as you read them, you should head to your local library instead.

Many libraries in the United States are part of the Libby system, and even those that aren't may have alternative provisions in place.