Seattle-based audience insights startup Wicket Labs has been acquired by Brightcove (Nasdaq: BCOV), a publicly traded video platform company headquartered in Boston.
According to a Brightcove spokesperson, Wicket Labs has 13 employees, all of whom will be joining Brightcove. The Wicket Labs team is expected to join Brightcove's product and engineering departments, but the spokesperson added that employees will not have to relocate. The Wicket Labs brand will eventually be absorbed by Brightcove.
The companies are not disclosing the financial terms of the deal, the spokesperson said.
“The acquisition of Wicket Labs helps us to augment our analytics offering with audience insights and increase our resources dedicated to bringing additional value to our customers,” Namita Dhallan, chief product officer at Brightcove, said in a news release.
Wicket Labs was founded in 2016. The startup offers media and entertainment companies a scorecard to showcase key metrics like lifetime value. The goal is to help clients improve their decision making. Wicket Labs, which counts Acorn TV and MHz Choice among its customers, raised $2 million in 2017.
Brightcove, founded in 2004, offers monetization channels, analytics, livestreaming and social media publishing through its video platform. It counts Adobe, Ford and BBC Worldwide as clients and says it operates in more than 70 countries.
“We are excited to be joining Brightcove and integrating our audience insights with Brightcove’s robust analytics and leading online video platform,” Marty Roberts, co-founder and CEO of Wicket Labs, said in a news release. “The investment Brightcove is making in analytics, artificial intelligence and machine learning is paramount in driving future innovation of the video industry.”
