We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
For years, armed with Starbucks Pumpkin Spice Lattes, millennials have defined trends in coffee culture. However, Gen Z’s influence on the humble cup of Joe is growing.
That’s why McDonald’s is targeting the younger generation in its latest work for McCafé in the Gulf region of the Middle East.
Created by the brand’s dedicated Publicis Group agency, Studio M, McDonald’s new “For Every Beat of the Day” campaign looks to encapsulate “energy and pulse” of the young generation.
McDonald’s said the push is based on its insight that young coffee drinkers feel “invincible” when armed with a paper cup in hand.
