Investing

This $500 Billion Private Club for Family Offices Is Booming

  • SFO Alliance membership expands to 250 firms amid wealth surge
  • Group born in the pandemic plans first major in-person event
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Lex Van Dam launched a private club for the investment firms of the super-rich during one of the worst periods of the pandemic. Now, as the world reopens, the former Goldman Sachs Group Inc. proprietary trader’s business is bustling.

Van Dam set up SFO Alliance in May 2020 as an invitation-only club for those in the secretive world of family offices to explore investment ideas. Over the past two years, the London-based group has hosted almost 100 events and ballooned from just a handful of firms to about 250 globally, with combined assets under management of at least $500 billion. In June, it’s set to hold its first major in-person event in London.