Let me help you with a tweet-sized content & social media strategy for your product/brand

Sure! Send me the link and I will take a look!

Hi @cool_chaps!

Strategy
I feel like with this kind of tools an "before-after" approach with content is the best.

Content

• Suggested platforms: blog & twitter (lots of UX people there) and maybe LinkedIn
• Create posts about your customer's main issues so when they look for them, they stumble upon your page. Example, extracted from your site "Why and Where are my users dropping?", would make a great blog post
• Leverage case studies from users if you have them. "How X company multiplied their sales with this UX change"

Hope it helps!

If you've got an audience over any platform, you can start a weekly live show where you take submissions from your audience and analyse and give live suggestions for improvement.

This will help you get some traction and build a loyal community around your product at the same time.

Hey @ambudge!

Very cool niche!

Strategy
Since your main product are podcasts, let's try to leverage that into your other platforms.

Content
-Take small bits of the podcast and post them as posts on IG and FB, where people can listen and see the product.
-Example (although on Twitter): https://twitter.com/brandonthezhang/status/1285765654000222208

Extra
If you are comfortable showing your face, I might try TikTok. I've seen accounts focused on languages that are very popular, doing stuff like "How would you ask for a cup of tea?" and explaining the best way to do it.

Hope it helps!

Hi @supermaxi31!

Strategy
I would suggest being really clear and descriptive on the problems your target audience has and how your tools solves that.

• Example: A post on Linkedin starting with this sentence (taken from your site) "A business with 100 employees spends an average downtime of 17 hours a week clarifying communication, translating to an annual cost of $528.443." would work perfectly on the platform. You would just add how the tool helps solving that and plug it at the end of the post

• Real Testimonials and social proof always work with a business audience

Hope it helps!

Hi @wasim117!

Strategy
I see that your newsletter is the main place where you will store your content. I would suggest redistributing that content on other social platforms

Content

• Where to be: Twitter and Instagram
• Create newsletter posts, then break down into tiny bits and redistribute, with a link back to your NL.
• Content: your first post works perfectly. Share a timelapse or a gif on how you made those cool looking profile pics and share them on IG and Twitter. People likes that kind of content

Hope it helps!

Hi @elmehdikamar!

Cool product!

Strategy
Makes sense to hone in on how your app is NOT just another product management app. Also, since Pomodoro since to be one of the main cool points, lets dive into that

Content

• Create product around productivity hacks and the pomodoro technique and how it helps improve companies workflows.
• Distribute in Twitter with to forms: actionable tweets (lists, graphics) and threads, where at the end you can plug the tool.

Hope it helps!

Hi @qilisiang!

Strategy
Your product is for a very specialized audience, so I would suggest to go ultra niche on their problems and create content for that on a blog, since SEO is your main channel. Attract people with the solution to their web owners problems, make them stay for your product

Content

• Blog posts that tackle ultra-niche problems that website owners have
• Repurpose those blog posts on Twitter in thread-shape with a link to your blog and tool at the end( big audience of web devs there)

I would have to dig deeper in your industry to give you more concrete advice, but I hope it helps!

Hi @hebrian!

Nice product and page, really liked the style!

Strategy
You are already tackling one of the freelancers main issues with your product, but you need to deep-Dive into their other problems with your content to attract more.

Content

• Divide freelancers issues and create content specific to them (budgeting, get more clients, time management...)
• Distribute said content on Twitter with threads and actionable tweets and redirect to your site at the end (maybe add a blog too)

Hope it helps!

Thanks for sharing @abdullahmahboob!

Strategy
I think it would be cool to see more of the product in action. Also, your product seems to solve a lot of issues so, for communication, I would focus on separate clearly those issues and create content specific for each on of them

Content

• Blog posts on LK and repurposing on Twitter about the issues mentioned above. Example, "3 tips to improve your asset management" and link your product at the end.
• Also, if you have customers, try to talk to them and get case studies. "Company X improved their workflow by a 200% using our product. Here's how"

Sorry for not being able to be more specific, but your product & audience is not my forte. Hope it helps somehow!

Hey @Jorge_Silva!

Your tool looks impresive! I can see a lot of potential on Twitter. Here's what I would do:

Strategy
Showcase your tools potential on Twitter trough the use of threads.

Content

• Distill complex articles by top authors using your tool and then compiling everything into a Twitter Thread tagging the author. Then, a the end, plug the tool. You get eyes on the content because its of interest and eyes on the tool for its potential.
• Example: Justin Mikolay does this and his twitter threads are the best. https://twitter.com/jmikolay/status/1263475761153036294

Can't say much for your other communication channels since they are not my forte.

Hope it helps!

Hi @dqmonn!

Mentorcruise looks really good! Great product, at first glance, this is what I would do on Twitter

Strategy
Leverage the people on your platform (pros & students).

Content

• I see that on Twitter you redirect to your site a lot. That's not bad, but try to be more organic to the platform, make users stay, not leave. Example: This could be translated to a great thread, with a link at the end for people to check your platform: https://mentorcruise.com/blog/5-ways-influence-your-your-career-path-ux-designer/
• Guest threads on certain topics by mentors of your platform. Showcases what people could learn on your platform and also drives traffic to mentor profile (win-win).
• Social proof threads: Testimonials of your students on how mentorcruise helped them on their projects and jobs. Example: Thanks to mentorcruise, Lauren got a promotion. This is how.

Hope it helps! Don't hesitate to reach out if you want to discuss more about it!

Hey Gordon! Thanks for the nice words. This is a great community and I always found myself profiting from other's knowledge, so I decided to chip in for a bit.

Cheers!

Hey @Michael_Andreuzza!

Nice product, not much my area of expertise but seems very very helpful!

Strategy
For this, I would try to leverage more your personal brand (which you are already doing), because it's way more powerful. Your audience specifically (makers, devs) love to hear from the person, not the brand.

Content

• Create posts on IH and then break it down on your Twitter
• Learnings, DOs and DONTs work very well in your niche.
• Be 100% transparent with the journey, people will reward it. Share numbers, customers, revenue...(might not be comfortable but there's more upside than downside)
• Your newsletter looks dope, maybe every now or then add a small update of the building journey.

It's not much but hope it helps a bit!

Hey @vaibhavThevedi!

Love the product, this is a GREAT idea for content creators.

Content

• Break down visually (images, graphics) how the tool can help creators and share on your social media. Make it clear. Example from my own content: https://twitter.com/AlexLlullTW/status/1283733767807524864?s=20
• Partner with some mid-tier content creator and build a case study (win-win collab, you help them with content, they help you with exposure and testimonial).
  Example: "Designtack helped MrBeast 25x his reach on 4 different platforms". That's a huge attention drawer.

Social

• Get on IG too, what better way to showcase the tool?

Hope it helps!

Hi @nscode!

Wow, looks like a very cool product and experience you had.

Strategy
This might sound weird, but you should share most of the content of the ebook for free (bit by bit). Your content needs to work as the main magnet for the sell.

Example:
Inside chapter 2, write a thread on IH or Reddit about "My 2nd online endeavor and takeaways" and, at the end, refer to the ebook for people eager for more.
Write a few of those every week and you will generate a stream of traffic to your ebook.
Protip: add numbers (email subs, users, etc) and $, those work the best when drawing attention

Hope it helps!

Hi @gilbert!

Love the project, looks fun!

Strategy

• Showcase how it works with video/gif (not 100% clear to me)
• Partner & distribute that content to bigger meme accounts on IG and TW (huge exposure + 100% on target + not very expensive) and ask to link back to tool
• Create your own organic humor channel (I see you already do that). Will take a long time but you will find a lot of upside

Humor is a very saturated niche but if your tool can deliver, you have a real chance! There's a lot of stuff but most of it is low quality.

Hope it helps!

Hi @mangooly,

Curious project you have there! this one was harder than I thought.

One of the main elements you can play with your content is "fear". Like, fear of what would happen if your docs, pics, etc were lost forever or ended up on the wrong hands.

Social media
Consider checking because of target:

• LinkedIn (business man/women have a lot of precious data)

Strategy

• Blog posts about real cases of lost information and its consequences
• Showcase how the app works (with gif, videos). Could be interesting in general
• Repurposing to Twitter (threads) + LK (share blog post)

Definitely should give more thought on this one because it was a bit hard for me. Hope it helps even if its just a little!

Hi @disrael!

Here's what I would do having just had a quick look at the tool:

Places to be:

• Twitter
• LinkedIn
• Blog & newsletter

Content (capture audience)

• Content around teamwork, best practices, common mistakes, etc.
• Main pilar: blog/newsletter, then distribute bit sized insights into Twitter and LinkedIn. Repurpose.
• Success stories when you have them. "X company went from 20kMRR to 40kMRR after using Uclusion"

Of course there's so much to expand upon! But maybe this can help you get started!

Hey Andrew! Nice to see you here, I actually purchased Better Sheets two days ago (for real) and my goal this week is to start learning how to better use my GSheets to build cool stuff! The product looks awesome!

This is my tweet sized advice:

Double down on gifs/video:
-Timelapse of building a sheet in real time that solves X problem (example, building a expense report)
-Video/gif of cool “sheet tricks” that produce the “aha” moment of “wait, can you actually do that?”
Keep doing:
-Sharing social proof from customers

Of course this is a general advice and compressed into a tweet, but I would love to chat more about it if you need it.

Thanks!

Hi @indiepanda!

Cool product, very similar to one I've seen below!

Strategy
Leverage your mentors, they are your strongest selling point.

Content

• Create guest threads with them, where they talk about their knowledge and refer back to your page
• Create actionable and short tweets about self-development. For example, quick 3 tips on how to do X.
  -Mention from time to time the social component of your platform.

Hope it helps!