When it comes to explaining an important process, finding just the right words to do so may take up more time than it’s worth. As companies rarely get the chance to explain everything in detail, many employees today spend the equivalent of one day a week trying to find the information they need to get their jobs done. Offering a solution to help resolve this problem is Tango, a workflow intelligence company that just raised fresh funding to enhance its platform.
Using its Chrome extension and desktop app, Tango integrates with a company’s current tools and programs to automatically capture processes in real-time. From there, it generates step-by-step guides with screenshots that teams can incorporate into learning management systems and knowledge bases.
Tango announced a $14 million capital raise led by Tiger Global on Wednesday. Other participating investors in this round include Slack Fund, Atlassian Ventures and General Catalyst. Following its seed round last year, the Series A brings Tango’s total funding to $19.7 million.
Alongside the fundraise, Tango announced the launch of its Workspaces product feature. This collaboration tool enables everyone on a team to edit and share workflows and folders that live in a shared library. Members can also invite other colleagues to join these digital workspaces, and the libraries can be used to organize and share full repositories of workflows, from process documents to training manuals.
“Tapping a coworker on the shoulder to get an answer is a scene from a bygone era. In-person shadowing isn’t effective,” Ken Babcock, Tango’s CEO and co-founder, told Built In via email. “In the modern hybrid or remote workplace, Tango offers an asynchronous way for teams to communicate, collaborate and capture how-to guides easily. Tango’s Workflow capture engine is as easy as going through your process and pressing capture, without the performance art required of screen recording software.”
Tango has accrued 25,000 teams and more than 100,000 users since its launch last September. The company said it is slated to reach one million users by the end of 2022.
As it pursues this target, Tango is investing its new round of capital in team growth and new products. The funding will enable product expansion into enterprise offerings, integrations and development of a new Viewership experience, Babcock said. As multiple people take part in internal knowledge sharing and documentation, Tango hopes to build out its solution for new personas and experiences to deliver better value to all types of teams.
“Documentation within organizations suffers from something we like to call staleness. Identifying what knowledge is relevant to that moment in time is a wild goose chase,” Babcock said. “By lowering the barrier to creating and sharing knowledge, Tango has an opportunity to redefine how knowledge is accessed within organizations. We are excited about the opportunity to eradicate documentation staleness through insight into what’s relevant.”
On top of enhancing its product, Tango plans to use this funding to double the size of its 22-person team, striving to reach a headcount of 45 by the end of this year. Its main focus for hiring hinges on product, growth and marketing.
