Everything you need to know about Advocacy Programs w/ Christina
ββHey there community builders π
βWe are back with yet another awesome episode of The Community Hour powered by Threado!
βThis time we are pumped to bring the amazing Christina Garnett, Senior Marketing Manager for Offline Community & Advocacy at HubSpot to TCH.
βTopic: Everything you need to know about Advocacy Programs
βBuilding a community in 2022 is not a nice-to-have but a must-have whether you are building a startup or a service or a media company. There are multiple ways to build a community. But by far the most promising way is to build an advocacy program! In this session, Christina shares her lessons from building one of the most successful programs called HubFans and teaches us how to build advocacy programs from scratch!
βWhat you will learn from the session?
βWhy should a startup build an advocacy program?
βWhat are some foundational things community builders should consider when creating an advocacy program?
βHow to blend gamification and community when designing a program?
βHow to come up with personas and target customers?
βWhat are some mistakes to avoid?
βHow has HubSpot changed the face of community building?
βWhy do you think community plays such a key role in company building?
βWhat is the format?
β5min panel intros.
β30min fireside chat with Christina to unlock insights, lessons, and tips from her vast experience in building advocacy programs.
β30min audience Q&A with the panel.
β20min networking with networking for attendees in breakout rooms.
β5min wrap up.
βMeet your panel:
βChristina Garnett is a community builder and advocacy strategist. She uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.
βSharath Kuruganty is currently the Head of Community at Threado. He previously led communities at Product Hunt, On Deck, and Draftbi(YC W18). He frequently tweets and shares his lessons on how to build scaling communities and do things in public. He also coaches and advises early-stage startups that were backed by YC, Hyper and On Deck!
βPramod Rao is the co-founder and CEO of Threado. He served as VP of Marketing for nearly a decade at Zomato and was one of the members of the founding team. He comes with a great understanding of community building and is a big advocate for the community-led growth approach.
β- Team Threado
βPS: We are building a tight-knit slack community filled with community leaders from Notion, On Deck, Glide, Startup Grind, and many more fast-growing startups. And we would love to have you π