Hyperdrive
Apple’s Car Is Beloved Before It Even Exists
The brand ranked highly in a survey of new-vehicle owners released this week.
Apple’s next-generation CarPlay interface.
Source: Apple
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If semiconductor shortages, recession risks and the once-a-century shift in propulsion weren’t enough to keep auto executives up at night, here’s one more sleep disruptor: Consumers are keen to buy an Apple car before one even exists.