Guide to Building Thought Leadership on LinkedIn
by Monica Barriga-Weyers • Updated on September 1, 2022 • 5 min read
In this guide, you'll learn:
- how to create a thought leadership goal
- how to decipher your audience
- benefits, strategies, and cadence of your content
This tool is a quick-guide to get you rolling with thought leadership, originally written for company leaders, it can also be tactfully used for job searchers looking to get specific audience viewers noticing you. It includes many of the best current social media practices that LinkedIn and other marketing professionals have recommended for thought leaders. This quick-tool was partially derived from LinkedIn's original piece The Business of Thought Leadership.
Now, let's go harvest some of the best methods the pros are using for audience visibility.
Now, let's go harvest some of the best methods the pros are using for audience visibility.
Monica Barriga-Weyers is a Content Marketer and podcaster host at Women of Color Talk Biz Podcast. She wrote an executive thought leadership article published in Forbes that received 17,000 hits in just two months. With over six years in digital content marketing, Monica is ready to take her brand storytelling expertise and collaborative spirit to a new opportunity in Communications and Digital Marketing.
