Freshpaint, a Y Combinator-backed startup that enables businesses to capture and activate customer data across hundreds of integrations such as Google Analytics, Mixpanel, Iterable, Braze, Snowflake, and others without relying heavily on engineering, announced $14.5 million in funding, including a $9.5 million Series A led by Intel Capital and an additional $5 million in debt. By joining Freshpaint’s board of directors, Nick Washburn, Senior Managing Director at Intel Capital, will help accelerate the company’s growth.

Freshpaint plans to use the funds to further their mission of assisting data, product, and other non-engineering teams in unlocking the power of customer data without relying heavily on software engineers, including rapidly expanding its platform and launching a free tier to assist startups in unlocking customer data from day one.

Unlike traditional platforms that require a lot of developer resources to collect and activate customer data, Freshpaint provides non-engineering teams with tools to automatically instrument their site or app for analytics tracking and generate a behavioral customer dataset, then activate their customer data to hundreds of out-of-the-box integrations to analytics and marketing tools like Google Analytics, Mixpanel, Iterable, Braze, BigQuery, Snowflake, and more.

Freshpaint has collaborated with customers such as B2C businesses Breville, Monster.com, and Thumbtack, as well as B2B firms such as Bitrise, Modern Health, and others since its inception in 2020.