๐ Insights-based LinkedInโข๏ธ Training for sustainable Sales, Marketing and Hiring Funnels ๐ฅ Sales Navigator & Social Selling Expert | Renowned International Keynote Speaker ๐ค
๐๐๐ ๐ฅ ๐ง๐ต๐ฒ ๐ฎ๐ป๐๐๐ฒ๐ฟ ๐๐ผ ๐ฎ๐น๐น ๐๐ผ๐๐ฟ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ฟ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป๐ ๐ถ๐ ๐ต๐ฒ๐ฟ๐ฒ. The Algorithm Report 2022 has arrived. For the 4th consecutive year I am proud to provide you with all the insights to get more eyes on your content, increase reach and engagement of your posts. 57 Pages (!) and since we share it all for free, I would appreciate your engagement to spread the word and get more impressions than the 800.000 last year. ๐ฆ๐ผ๐บ๐ฒ ๐ณ๐ฎ๐ฐ๐๐ ๐ over 1.200 hours of work ๐ analyzed almost 10.000 posts ๐ 188 (new) facts ๐ a process of nearly 4 months ๐ฆ๐ผ๐บ๐ฒ ๐๐ต๐ถ๐ป๐ด๐ ๐๐ต๐ฎ๐ ๐๐๐ผ๐ผ๐ฑ ๐ผ๐๐ ๐ถ๐บ๐บ๐ฒ๐ฑ๐ถ๐ฎ๐๐ฒ๐น๐ ๐ฅ less reach for 99,9% of all the users ๐ฅ less impact for dwell time, although still important on text posts ๐ฅ more content of the same author in your feed ๐ฅ two phases where engagement can boost the growth, the first 90 minutes are crucial ๐ฅ hashtags between 1 and 10 show almost no difference, we advice 3 - 5 ๐ฅ negative engagement slows the growth of your reach ๐ฅ after publishing a post, stick around to engage yourself in your feed ๐ฅ explore Creator Mode, it can help! ๐ฅ Newsletters, although huge potential, are down in reach and engagement ๐ฅ Engaging Company Pages perform 3x better than those who only publish ๐ฅ Use 7 slides for your Document Posts ๐ฅ Some formats outperform others, choose wisely ๐ฅ Ideal Video length between 20 and 60 seconds, square format ๐ฅ Impact of your Social Selling Index (S.S.I.) on reach declined further ๐ฅ Reposts and shares bring additional audience to the original post ๐ฅ Only 5.2% of all members is publishing content on LinkedIn (increase with 0.4%) ๐ฅ Ideal post is 400 characters less compared to 2021 and much more.... ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น ๐๐ต๐ฎ๐ป๐ธ๐ ๐๐ผ: โข Richard Bliss from BlissPoint Consulting and Alex Bouchard from V3 Stent Group Inc. for supporting us in our research and of course to: Evronil Aldie Vilan and Nurjesa Shehadeh for the design ๐ช๐ฒ ๐๐ต๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐๐ผ๐๐ฎ๐น ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐ณ๐ฟ๐ฒ๐ฒ, ๐ฏ๐๐ ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐ต๐ฒ๐น๐ฝ ๐๐ฝ๐ฟ๐ฒ๐ฎ๐ฑ ๐๐ต๐ฒ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐: โ tag colleagues or connections that need to know about this report โ leave a comment to reach more people, sharing your take aways โ hit "share" and send it to your network Want to invite me for PodCasts, Interviews, Trainings or Keynotes, send me a message Want to use these insights for yourself or your company/clients, go ahead but always mention us as a source. ------------------------------ Liked this post? Want to see more? ๐ Ring it on my Profile Follow #LinkedInByRichardvanderBlom ๐ Connect with me
Shannon van der Beek wellicht kunnen we hier een recap van maken voor het team โค๏ธ๐ฅ
ยฉ Richard van der Blom anyway we can get a download of this document? Awesome insights.
Amy Burnett ๐ฑ sorry I keep tagging you but look at the video stats here. Let's chat tomorrow ๐
Dan Grech Sheryl Cattell, ACC, MCLC, MBA (LION) Jennifer Darling, MM, ACC Beth Granger Gina Carr, MBA Terry Brock a lot of useful information about trends in engagement here.
Caroline Mignaux, une idรฉe pour Marketing Square โก๏ธ Podcast ?
On slide 53 you say that only the first engagement count for the algoritm. What do you mean by that? Could a post get a better reach for example when you first comment and then like instead of the other way around? Or is this more related for payed advertisements while LinkedIn says about that: โNote: For each impression by each member, we only charge for the first engagement and subsequent engagements are deduped. For example, if someone likes and then comments, we only charge for the like, but we report both the like and the comment, which would result in Total Engagement being more than Clicks.โ
Janet Scherping - let's see what we can get out of those findings ๐
I'm working with my Linkedin profile right now and this helps a lot! Thank you! ๐
Havenโt read yet but thank you for all the work and sharing it free. Algorithms are fascinating! They make me think if they help more (or less) the right information get to people who really need that. For example: if someone has a serious medical condition and a scientist, who doesnโt have expertise with algorithms on LinkedIn, posted an article that could save the other personโs life during the wrong time of the day, or didnโt have a precise hashtag, would that be lost or out of reach? Curious on how to address this kind of situation.
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