48 min
Jackie Fast — Investing in Celebrity Brands & Why Most Fail Due Diligence
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- Entrepreneurship
Today's guest is Jackie Fast, founder & VC at Sandbox Studios, an LA-based fund that invests in seed-stage celebrity brands. She is also the founder of the Slingshot Sponsorship which she started out of her bedroom at age 25 to help A-list celebrities (like Prince) collaborate with major brands. Jackie sold Slingshot in 2015 after growing it into a multi-million-dollar global agency with offices in Singapore, Brazil, Oslo and Britain and a team of 30 people servicing clients like The Rolling Stones, Shell, Formula 1, Red Bull, and Sir Richard Branson.
In this episode we discuss:
What she learned from working with Prince
What most people get wrong about celebrity brands
Why "authenticity" isn't as important as people think
How celebrities typically get paid as brand founders
Do's and don'ts for brands that want to leverage talent for marketing
One thing investors often overlook when evaluating celebrity brands
And much more
Today's sponsor is Smartrr, the Shopify app for brands that want to offer more tailored subscriptions & maximize lifetime value. Learn more and get a demo at smartrr.com/dulma.
Today's guest is Jackie Fast, founder & VC at Sandbox Studios, an LA-based fund that invests in seed-stage celebrity brands. She is also the founder of the Slingshot Sponsorship which she started out of her bedroom at age 25 to help A-list celebrities (like Prince) collaborate with major brands. Jackie sold Slingshot in 2015 after growing it into a multi-million-dollar global agency with offices in Singapore, Brazil, Oslo and Britain and a team of 30 people servicing clients like The Rolling Stones, Shell, Formula 1, Red Bull, and Sir Richard Branson.
In this episode we discuss:
What she learned from working with Prince
What most people get wrong about celebrity brands
Why "authenticity" isn't as important as people think
How celebrities typically get paid as brand founders
Do's and don'ts for brands that want to leverage talent for marketing
One thing investors often overlook when evaluating celebrity brands
And much more
Today's sponsor is Smartrr, the Shopify app for brands that want to offer more tailored subscriptions & maximize lifetime value. Learn more and get a demo at smartrr.com/dulma.
48 min