Austin Russell is on quite a run.
The 28-year-old founder and CEO of Luminar, which develops vision-based lidar and machine perception technologies primarily for self-driving cars, told the Wall Street Journal earlier today that he is buying an 82% stake in Forbes Global Media Holdings in a deal that values the company at nearly $800 million.
According to the WSJ, Russell’s stake includes the remaining portion of the company owned by its namesake family, which sold 95% of the company to the Hong Kong-based investor group Integrated Whale Media back in 2014. Forbes was essentially on sale from the moment it called off its merger with a special-purpose acquisition company in June of last year, after the market soured and investors lost their appetite for SPACs.
Luminar itself had better timing; it went public via a SPAC merger in 2021 when retail investors were still clamoring for shares in mobility tech companies. By the time Forbes was calling off its own SPAC plans, nearly every mobility SPAC was trading below its offering price.
Luminar has not been immune to the broader downturn. Valued at $3.4 billion when it hit Wall Street, its market cap is now roughly $2 billion.
It just three days ago reported slightly wider than expected losses.
Some retail investors might not be so happy about its performance, even while Russell told the Silicon Valley Business Journal last year that he had no regrets about the SPAC. (From his perspective, the alternative would have been to potentially run out of money, as private market investors began to snap shut their checkbooks.)
Longer-term shareholders in Luminar may meanwhile find it concerning that Russell, described by Forbes itself in 2021 as the world’s youngest self-made billionaire, will soon be directing some of his attention elsewhere.
While it has become fashionable to run more than one company at the same time (Elon Musk, Jack Dorsey), as well as to be a billionaire owner of a media company (Jeff Bezos, Laurene Powell Jobs, Patrick Soon-Shiong, Marc Benioff), shareholders -- and Luminar employees -- may also find the acquisition confusing.
Certainly, they wouldn't be alone in questioning the wisdom of buying Forbes when so many outlets are fighting to stay relevant amid an atomizing landscape -- and when advertising budgets have been hit hard by an accelerating pullback by advertisers.
Then again, Russell has been focused on Luminar since 2012, when he dropped out of Stanford to start the company, aided by a $100,000 grant from renowned investor Peter Thiel.
More here.
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