This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

https://www.wsj.com/articles/cold-plunge-for-the-home-a836fe17

Tobias Lawry takes a dip in his Blue Cube cold plunge in his house’s backyard wellness zone in Dana Point, Calif. VIDEO: NATASHA LEE FOR THE WALL STREET JOURNAL

The Hottest New Home Amenity? ‘It’s Brutal.’

Homeowners are spending tens of thousands of dollars to outfit their properties with cold plunges

By Jessica Flint

June 1, 2023 5:30 am ET

Most mornings after Stephen Garten wakes up at his home in Austin, Texas, he goes into his backyard and starts pacing, preparing himself for what’s next. “It’s brutal,” says Garten, 37, the founder and CEO of social impact company Charity Charge. “It’s a real challenge every day.”

He’s talking about lowering himself into a 66-inch-long and 24-inch-wide stainless steel tub clad in customized zebrawood and submerging himself up to his neck in water that he sets at 39 degrees Fahrenheit, with water circulating at 1,400 gallons a minute. “It’s like being in a river,” he says of the flow rate produced by this particular vessel, a Blue Cube cold plunge.