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Join the Celebration

To celebrate our 80th anniversary, we're bringing our beloved brands together to spark nostalgia and rekindle cherished childhood memories.

80 years of imagination, creativity, and play. A collage of Mattel brands including Barbie, UNO, Monster High, Hot Wheels, Polly Pocket, Thomas the Tank Engine, and Fisher-Price in various shades of red.

Join the Celebration!

To celebrate our 80th anniversary, we're bringing our beloved brands together to spark nostalgia and rekindle cherished childhood memories.

Shop Top Brands

Smilestones

Milestones without the pressure. Find the perfect products to help little ones reach their smilestones.

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little girl & dad on Fisher-Price boat (animation still)

Smilestones

Milestones without the pressure. Find the perfect products to help little ones reach their smilestones.

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Recent News

March 31, 2025

Mattel Publishing Accelerates Growth with New Global Partnerships, Audio Titles, and Manga-Inspired Graphic Novels, as the company celebrates 80 years of innovation

March 27, 2025

Mattel and Dark Horse Comics Unleash the Power of Andra in New “Masters of the Universe: Andra” One-Shot Comic

March 24, 2025

Mattel and Disney Renew Multi-Year Global Licensing Agreement for Toy Story Franchise

July 20, 2022

Mattel Announces Multi-Year Agreement with SpaceX to Produce Toys and Collectibles

July 19, 2022

Skydance Media and Mattel to Develop Matchbox Live-Action Motion Picture

July 12, 2022

The Future of Pink is Green: Barbie Introduces New Dr. Jane Goodall and Eco-Leadership Team Certified CarbonNeutral Dolls Made from Recycled Ocean-Bound Plastic

From the Feed

Mar 27, 2025

As part of Mattel’s “80 Moments for 80 Years” campaign, Mattel volunteers celebrated Women’s History Month by partnering with...

Mar 12, 2025

Oceans of fun await with Moana’s Adventure Canoe playset! 🌊🛶 Your little adventurer will love playing out their favorite mo...

Mar 10, 2025

Play together and share the fun this #MAR10Day with the fastest karts & characters from the world of Hot Wheels x Mario Kart....

Mar 7, 2025

Our #Mattel80 celebrations continue with a special feature on @variety! We’re loving this artwork 😍. Check out “The Joy Fact...

Mattel in the News

Collider

March 27, 2025

Meet the Newest Defender of Grayskull in New 'Masters of the Universe: Andra' Variant Cover [Exclusive]

WWD

March 27, 2025

Mattel Launches Barbie Collection With Peace Collective and Professional Women’s Hockey League

USA Today

March 26, 2025

Which brands do Americans trust the most? Kleenex, Ghirardelli, Vaseline among favorites

Toy Book

March 24, 2025

Mattel Will Bring the ‘Toy Story 5’ Toys to Life

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Mattel ribbon graphic - reads: Empowering the next generation through play.(TM)

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