Five years ago, my partner Nisha Dua and I left corporate life and formed BBG Ventures, convinced that a rising generation of founders from diverse communities and backgrounds were poised to build transformative companies in a rapidly changing America. Today we’re announcing a new $60M early-stage fund to continue that work, and releasing the research that informed our investment thesis: The Mind of Polycultural America: A Look at Identity, Priorities and Behaviors (https://lnkd.in/eGzP3f2r)
We’ve always looked around corners to identify shifts in behavior and attitudes. But several years ago, Nisha began describing the changing face of the country as the American Polyculture; and last year we set out to better understand it.
That research – a survey of 2000+ people, large enough to be statistically relevant across race, gender, age, income, political party, and geography – reveals a number of surprising insights. Americans today define their identities based on a unique perception of their place in the world, which will demand more nuance and personalization in the platforms and products we bring to market; but we have surprisingly common priorities, needs and concerns across nearly every age group, race and gender.
The research also confirmed our belief that a diverse cross-section of founders who understand first-hand the challenges and opportunities in our polycultural future will have a competitive advantage in arenas that still need transformation: health, education, financial security, workforce support and climate safety.
Thrilled to be on this journey with my partner of more than decade, Nisha Dua, plus the stellar BBGV team: Claire Biernacki, Carol Magalhães Isaacs, Drew Silverman Fennessy, Addison B. Marsh, Jr.
If you know a founder transforming the way we live in one of these categories, send them our way.
Thanks Leena Rao for the coverage on Business Insider! https://lnkd.in/eRb5Vv3R