MacPaw Launches an Alternative App Marketplace Setapp Mobile in Invite-Only Beta for the EU

KYIV, Ukraine, May 14, 2024 — Leading macOS and iOS software maker MacPaw launched an invite-only beta of Setapp Mobile, an alternative app marketplace for iPhone users. Offered to a designated waitlist and some of the current Setapp subscribers, the beta features a selection of apps for lifestyle and productivity tasks on iPhone — exclusively available on Setapp Mobile.

KYIV, Ukraine, February 29, 2024 — MacPaw announced today the beta version of Setapp mobile in the EU. This initiative marks a significant milestone in the company’s journey towards creating a more equitable, innovative, user-centric app ecosystem.

MacPaw’s Setapp is a subscription-based platform offering a curated collection of Mac and iOS apps to users. The platform empowers developers by aligning rewards with apps’ usage and market value, fostering a thriving ecosystem of innovation. Setapp Mobile will be available directly on iOS devices, allowing for a more integrated user experience. This expansion promises a diverse selection of premium applications for users and a supportive environment for developers.

“We are setting a new path for the software industry towards a better and more diverse app ecosystem. This will offer customers more choices and a better overall user experience,” said Oleksandr Kosovan, CEO and Founder of MacPaw. “With Setapp our promise is simple: to offer software and tools that streamline your workflow, ignite your creativity, and amplify your impact. We carefully curate our collection, ensuring that every app, every feature, and every update aligns with our philosophy of meaningful efficiency.”

For users, Setapp offers a unique experience with its single subscription service to a curated selection of hand-picked macOS and iOS apps, streamlining software discovery and management. Users access a broad range of productivity, creativity, and system management tools, free from ads and in-app purchases. Updates are included, ensuring the latest versions and features are always available.

The beta version will showcase a carefully selected assortment of apps, including fan favorites from the Setapp catalog.

Those interested in access to Setapp Mobile are invited to join the waitlist. This is a unique opportunity to be part of a transformative journey that will reshape the iOS app landscape.

Also, MacPaw is actively seeking iOS developers eager to join Setapp Mobile. This is an invitation to be part of a community that values innovation, fairness, and long-term user satisfaction above all. Developers interested in joining Setapp on iOS are encouraged to apply through the platform here.

About MacPaw

MacPaw develops and distributes software for macOS and iOS that simplifies the lives of Mac users. Renowned for innovative and precision-engineered products, including CleanMyMac X, Setapp, ClearVPN, and the Unarchiver, and housing the Moonlock cybersecurity division, MacPaw is committed to elevating and securing the user experience within the Mac ecosystem. MacPaw’s focus on software technology, Human-Computer Interaction (HCI), Machine Learning (ML), and more, aims to seamlessly integrate research breakthroughs into practical MacPaw products. Founded in Kyiv, Ukraine, with a subsidiary office in Boston, MacPaw products have more than 30 million users worldwide, with one in every five Mac users having at least one app downloaded.